CONSULTING
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There is a confidence that comes with having truth on your side.
It’s a lot easier to do the right thing when you have all the facts in front of you.
A huge part of Kim’s job is helping organizations, large and small, truly understand the issues. She prides herself on a collaborative approach, drawing on her extensive marketing, advertising and advocacy experience to guide you through any challenge your organization might be facing.
Kim’s work falls into three categories: Narrative and Marketing Development, Education, and Advocacy.
Advertising and marketing is a powerful communication tool that needs to be used for better. Kim believes that the advertising and marketing industry has a moral responsibility on how they communicate to the public so that they don’t over promise and hype hope.
Kim’s unique lens of marketing and advocacy experience allows her to connect the dots between the role of the regulatory process and Congress, her FDA Advisory Committee experience reviewing new drugs, the Wall Street connection, and how it may impact your organization messaging.
Kim helps advise current marketing programs as well as helps create guidelines and processes for non profit and public health organizations to use in assessing risk and how it communicates the benefits. There are real life consequences to the products being advertised, marketed and promoted by the media.
Kim also develops and crafts your organization’s narrative and messaging platform that gets the attention of major media outlets like BBC, USA Today, CNN, etc.
Narrative and marketing Development
Through her story Kim has helped public health organizations as well as companies learn about the inherent dangers or blind spots of the pharmaceutical industry, the FDA approval process, Congress involvement, marketing and PR tactics, and the role lawsuits play in uncovering harms/truth around the medications prescribed by doctors. There’s often more than meets the eye when it comes to our medications.
Kim has worked with healthcare entities like the MN Hospital Association with the development of the INCLUDE ALWAYS campaign making sure the everyday patient voice is included at every level, at every conversation.
In addition, Kim has conducted numerous medication safety trainings at the Rhode Island, Massachusetts, and Connecticut Hospital Associations, and Fairview Hospital.
Education
Kim has lobbied and worked together with other non-profit and consumer organizations and boards to strategically think about their work and how to tell their story.
Over the years, she has trained groups of patient and public health advocates with National Center for Health Research, Consumer Reports, Lown Institute’s Right Care Alliance as well as training other organizations like National Physician Alliance and Association for Justice lawyers on the power of working together with their clients to help right a wrong through advocacy efforts.
In addition, Kim serves in an advisory role on various international and national organizations like Integrity for Scientific Freedom, British Medical Journal editorial review board for special Harms series, Know More About Drugs, MISSD (Medication Induced Suicide – In memory of Stewart Dolin), USA Patient Network, and Re-Check Health Afairs.
Advocacy
OTHER WAYS TO ENGAGE WITH KIM
